Client:

Robert Walker


Project:

Rebranding Umberto
Back
What we did
The project
Our approach
What we did
The project
Our approach


{↑} Custom typography for byUMBERTO.

{↑} Inspiration and outlook: William Morris, designer, poet, artist, printer and socialist activist. A major force in the Arts and Crafts movement.

{↑} Crafted by hand. Research driven, always with an eye in the now.

{↑} Tea-Chest by Robert Harling (1939) for Stephenson Blake, Sheffield.

{↑} Inpiration: Utilitarian stencil typography: DIY, deliberately simple and bold so as not to fight with Rob’s often intricate type work.

{↑} byUMBERTO— All great artists sign their work. This simple tagline becomes a powerful message.


{↑} A sense of place is very important to Robert so a series of photographs was commissioned of the studio and the surrounding landscape, for use on the website and in presentations.

{↑} Custom typography ‘UMB-Stencil’, designed to complement Robert’s beautifully intricate work. Unashamedly modern, it reflects Umberto’s outlook on the work he produces: meticulously researched and very much for the modern world.
{→} Full character set of UMB-Stencil, designed to be responsive in both digital and printed forms.

{↑} Supporting typeface Messina Sans chosen for its crafted, clear and modern feel.
{→} UMB-Stencil numeral set.


{↑} Robert in his studio.
{→} Verre Églomisé byUMBERTO.

{←} Digital works overview document: designed so Robert can add new work, to send out to prospective clients.


{↑}{↑} Sense of place: commissioned landscape photography of Marsden Moor, a special place for Robert.


{↓} Responsive logotype in action on the byUMBERTO website.

{↑} Social media assets.

{↑} Mobile website.


{→} Works overview. Downloadable from the website, the document is fully editable for prospective clients.

{→} Van livery.
{↓} byUMBERTO bag.

“I contacted Studio.Build regarding a re-brand and overhaul of my logo and website . The existing branding did not reflect the quality of my own work or the research and heritage that is poured into each piece. Michael designed a typeface that I wouldn’t have been brave enough to accomplish myself, and Nicky wrote the most incredible bio on the about page which I wouldn’t have been objective enough to achieve. Collectively they have injected a long-term sense of confidence into my studio. Studio.Build exceeded expectations by far and the team supported me through each and every stage of the process.”
— Rob Walker, Founder (byUMBERTO)
Collaborators:
Arran Cross (Photography)

Client:

Robert Walker

Project:

Rebranding Umberto
What we did
The project
Our approach
What we did
The project
Our approach

{↑} Custom typography for byUMBERTO.

{↑} Inspiration and outlook: William Morris, designer, poet, artist, printer and socialist activist. A major force in the Arts and Crafts movement.

{↑} Crafted by hand. Research driven, always with an eye in the now.

{↑} Tea-Chest by Robert Harling (1939) for Stephenson Blake, Sheffield.

{↑} Inpiration: Utilitarian stencil typography: DIY, deliberately simple and bold so as not to fight with Rob’s often intricate type work.

{↑} byUMBERTO— All great artists sign their work. This simple tagline becomes a powerful message.

{↑} A sense of place is very important to Robert so a series of photographs was commissioned of the studio and the surrounding landscape, for use on the website and in presentations.

{↑} Custom typography ‘UMB-Stencil’, designed to complement Robert’s beautifully intricate work. Unashamedly modern, it reflects Umberto’s outlook on the work he produces: meticulously researched and very much for the modern world.

{↑} Full character set of UMB-Stencil, designed to be responsive in both digital and printed forms.

{↑} Supporting typeface Messina Sans chosen for its crafted, clear and modern feel.
{↓} UMB-Stencil numeral set.

{↑} Robert in his studio.

{↑} Verre Églomisé byUMBERTO.

{↑} Digital works overview document: designed so Robert can add new work, to send out to prospective clients.

{↑}{↓} Sense of place: commissioned landscape photography of Marsden Moor, a special place for Robert.

{↓} Responsive logotype in action on the byUMBERTO website.

{↑} Mobile website.

{↑} Social media assets.

{↑} Works overview. Downloadable from the website, the document is fully editable for prospective clients.

{↑} Van livery.
{↓} byUMBERTO bag.

“I contacted Studio.Build regarding a re-brand and overhaul of my logo and website . The existing branding did not reflect the quality of my own work or the research and heritage that is poured into each piece. Michael designed a typeface that I wouldn’t have been brave enough to accomplish myself, and Nicky wrote the most incredible bio on the about page which I wouldn’t have been objective enough to achieve. Collectively they have injected a long-term sense of confidence into my studio. Studio.Build exceeded expectations by far and the team supported me through each and every stage of the process. ”
— Rob Walker, Founder (byUMBERTO)
Collaborators:
Arran Cross
(Photography)