{↑} The SAVE Britain’s Heritage logo is bold and unapologetic, combining a sense of historical reference with a distinctly contemporary edge.
{↓} It balances heritage cues with a confident, modern expression, reflecting the organisation’s outspoken approach to conservation and advocacy.
{→} SAVE Britain’s Heritage campaigns to give new life to threatened historic buildings of all types and ages, advocating for their preservation, adaptive reuse, and long-term future.
{↓} Alternate logo for use in space-restricted applications, providing a condensed version of the identity while maintaining clarity and recognition.
{↑} ull character set of SAVE Regular, the custom typeface at the core of the SAVE Britain’s Heritage identity. The typography forms a distinctive visual voice for the organisation, underpinning all communications with a consistent and recognisable character.
{→} SAVE Regular is constructed around the same 45° angle as the marque, creating a direct formal link between typography and logo. This shared geometry reinforces consistency across the identity and strengthens the visual coherence of the system.
{↑} For more than 30 years SAVE’s Buildings at Risk Register – a database of remarkable properties in need of new owners – has highlighted the plight of empty and threatened buildings all over the UK.
SAVE Britain’s Heritage needed a brand that clearly communicated urgency—an identity that effectively shouts “ACT NOW!” The system is designed to amplify this sense of immediacy through bold typography, assertive composition, and high-impact visual language, reinforcing the organisation’s role as an active, outspoken advocate for threatened heritage.
{↑} The SAVE Britain’s Heritage marque is a supporting icon composed of a ribbon/bookmark form combined with a simple dot and block. This distilled mark subtly and succinctly reflects the organisation’s role in identifying, protecting, and advocating for at-risk heritage.
{→} The SAVE Britain’s Heritage marque can be deconstructed into its individual components, allowing each element to function independently or in combination. This modular approach provides flexibility across applications while maintaining a consistent visual language.
{↓} Full colour palette.
{↑} SAVE Regular uppercase is reserved for headers and standalone slogans, providing clarity and impact across key messaging. Punctuation and icon elements can be introduced to add emphasis and impact where required.
{→} Full colour palette.
{↓} The SAVE Magazine Summer 2025.
{↑} The SAVE Britain’s Heritage marque can also function as a framing device, acting as a window through which imagery is revealed.
{↑} Supporting typeface Inter.
{↑} Social media icon using the alternate logo.
{↓} Icons derived from the ribbon motif, used across the SAVE Britain’s Heritage website to extend the visual language of the marque and maintain consistency throughout the digital system.
{←} Brand guidelines.
{←} Patterns developed from the deconstructed SAVE Britain’s Heritage marque, using its individual elements to build repeatable graphic systems. By reconfiguring the ribbon, dot, and block components into modular arrangements, the identity extends into a dynamic pattern language that can scale across print and digital applications. These compositions reinforce recognition while introducing rhythm, texture, and variation within the broader visual system.
{↓} SAVE needed a brand that shouted ACT NOW!
{↑} Business Cards.
{←} Letterhead.
{↓} The new tagline highlights SAVE’s focus on reusing buildings. It emphasizes that buildings don’t need to be grand to be remarkable.
{→} Mobile website.
{↓} Desktop website.
