{↑} Architectural Heritage Fund's logo old to new.
{↓} The AHF logo is inspired by vertical structural forms, referencing architectural supports, and also a nod to the three core pillars of the organisation.
{→} Architectural Heritage Fund help communities to access support and funding for the sustainable re-use of historic buildings across the UK.
{↓} Alternate logo to mark the 50th anniversary.
{↑} Full character set of AHF Stencil. The custom typography sits at the heart of AHF and is uniquely theirs.
{→} Alternate characters provide design flexibility and ensure visual balance in different applications.
{↓} Full colour palette.
{↑} The old tagline ‘Transforming Heritage’ has been updated to reflect how saving heritage buildings empowers local communities.
{→} A selection of shapes have been designed to house imagery. This shape mirrors the angle of the ‘A’ in the logotype, creating a subtle connection between imagery and brand identity.
{↓} AHF deliver targeted investment that leads to the sustainable reuse and management of historic buildings.
{↑} Brand guidelines.
{←} Logo and tagline lockup.
{←} Full colour palette.
{↑} Social media icon.
{→} AHF Stencil includes a full set of diacritics.
{↓} Stencil-style illustrations form an abstract, graphic language for the AHF brand. Each simplified shape acts as a building block, symbolising construction, reconstruction and collective progress.
{→} All buildings are created using a grid system, where individual shapes are combined to form dynamic compositions – the possibilities are endless!
{↓} The character style is designed to be simple and to complement the stencil-style buildings.
{←} Roll banners featuring the custom illustration.
{←} The new palette is a soft and warm update of the original AHF red, white and black.
{↑}{→} Fully responsive website, designed by Studio.Build to work seamlessly across all browser sizes and types.
{→}{↓} AHF annual review.
