Client:

Robert Walker


Project:

Rebranding Umberto
Back
What we did
The project
Our approach
What we did
The project
Our approach


{↑} Custom typography for byUMBERTO.

{↑} Inspiration and outlook: William Morris, designer, poet, artist, printer and socialist activist. A major force in the Arts and Crafts movement.

{↑} Crafted by hand. Research driven, always with an eye in the now.

{↑} Tea-Chest by Robert Harling (1939) for Stephenson Blake, Sheffield.

{↑} Inpiration: Utilitarian stencil typography: DIY, deliberately simple and bold so as not to fight with Rob’s often intricate type work.

{↑} byUMBERTO— All great artists sign their work. This simple tagline becomes a powerful message.


{↑} A sense of place is very important to Robert so a series of photographs was commissioned of the studio and the surrounding landscape, for use on the website and in presentations.

{↑} Custom typography ‘UMB-Stencil’, designed to complement Robert’s beautifully intricate work. Unashamedly modern, it reflects Umberto’s outlook on the work he produces: meticulously researched and very much for the modern world.
{→} Full character set of UMB-Stencil, designed to be responsive in both digital and printed forms.

{↑} Supporting typeface Messina Sans chosen for its crafted, clear and modern feel.
{→} UMB-Stencil numeral set.


{↑} Robert in his studio.
{→} Verre Églomisé byUMBERTO.

{←} Digital works overview document: designed so Robert can add new work, to send out to prospective clients.


{↑}{↑} Sense of place: commissioned landscape photography of Marsden Moor, a special place for Robert.


{↓} Responsive logotype in action on the byUMBERTO website.

{↑} Social media assets.

{↑} Mobile website.


{→} Works overview. Downloadable from the website, the document is fully editable for prospective clients.

{→} Van livery.
{↓} byUMBERTO bag.

“I contacted Studio.Build regarding a potential re-brand and overhaul of the logo and website that was in place at the time. The existing branding did not reflect the quality of my own work or the research and heritage that is poured into each piece.Michael designed a typeface that I wouldn't have been brave enough to accomplish myself. Nicky wrote the most incredible bio on the about page which, again, I wouldn't have been brave enough or objective enough to achieve. Collectively they have injected a long-term sense of confidence into my studio.
        Studio.Build exceeded expectations by far and the team, as a whole, supported me through each and every stage of the process.”
— Rob Walker, Founder (byUMBERTO)
Collaborators:
Arran Cross (Photography)

Client:

Robert Walker

Project:

Rebranding Umberto
What we did
The project
Our approach
What we did
The project
Our approach

{↑} Custom typography for byUMBERTO.

{↑} Inspiration and outlook: William Morris, designer, poet, artist, printer and socialist activist. A major force in the Arts and Crafts movement.

{↑} Crafted by hand. Research driven, always with an eye in the now.

{↑} Tea-Chest by Robert Harling (1939) for Stephenson Blake, Sheffield.

{↑} Inpiration: Utilitarian stencil typography: DIY, deliberately simple and bold so as not to fight with Rob’s often intricate type work.

{↑} byUMBERTO— All great artists sign their work. This simple tagline becomes a powerful message.

{↑} A sense of place is very important to Robert so a series of photographs was commissioned of the studio and the surrounding landscape, for use on the website and in presentations.

{↑} Custom typography ‘UMB-Stencil’, designed to complement Robert’s beautifully intricate work. Unashamedly modern, it reflects Umberto’s outlook on the work he produces: meticulously researched and very much for the modern world.

{↑} Full character set of UMB-Stencil, designed to be responsive in both digital and printed forms.

{↑} Supporting typeface Messina Sans chosen for its crafted, clear and modern feel.
{↓} UMB-Stencil numeral set.

{↑} Robert in his studio.

{↑} Verre Églomisé byUMBERTO.

{↑} Digital works overview document: designed so Robert can add new work, to send out to prospective clients.

{↑}{↓} Sense of place: commissioned landscape photography of Marsden Moor, a special place for Robert.

{↓} Responsive logotype in action on the byUMBERTO website.

{↑} Mobile website.

{↑} Social media assets.

{↑} Works overview. Downloadable from the website, the document is fully editable for prospective clients.

{↑} Van livery.
{↓} byUMBERTO bag.

“I contacted Studio.Build regarding a potential re-brand and overhaul of the logo and website that was in place at the time. The existing branding did not reflect the quality of my own work or the research and heritage that is poured into each piece. Michael designed a typeface that I wouldn't have been brave enough to accomplish myself. Nicky wrote the most incredible bio on the about page which, again, I wouldn't have been brave enough or objective enough to achieve. Collectively they have injected a long-term sense of confidence into my studio.
        Studio.Build exceeded expectations by far and the team, as a whole, supported me through each and every stage of the process.”
— Rob Walker, Founder (byUMBERTO)
Collaborators:
Arran Cross
(Photography)