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Useful/Beautiful: Why Craft Matters

Harewood House’s first biennial exhibition, Useful/Beautiful: Why Craft Matters is now open! 

The inaugural Harewood biennial is a celebration of contemporary British craftsmanship and design and features 26 individuals, workshops and brands that practise craft. Each exhibitor is showcasing their works in different rooms on the State Floor and Below Stairs, each relating in some way to their particular location in the house. From jeans to pocket knives, book-binding to textile weaving and reclaimed furniture to glass sculptures - each exhibitor has a story to tell.

Over the past few months we have been working alongside Harewood House, and the curator of the exhibition Hugo Macdonald, to help bring everything to life through the exhibition identity. Taking inspiration from the exhibition itself, we developed a concept that pairs old with new, tradition with modern, utilitarian with eccentric. All of these things are distinctly different from one and other, but work in harmony together.

The exhibition identity reflects the breadth of of working practises represented within the show, and spans a logo/marque, bespoke typefaces, supporting typography and colour palettes. We also created promo/press pieces, banners, exhibition guide and social media material for the show.

Working closely with exhibition designers Simon Jones Studio, we also applied the identity to range of exhibition banners, plinths and interpretation boards, which were crafted by the duo using GF Smith Colorplan paper.

Useful/Beautiful: Why Craft Matters includes exhibitors such as Yinka Ilori, Hiut Denim, Max Lamb, Faye Toogood, McNair Shirts and Freed of London

The full project is on our site here.
Useful/Beautiful: Microsite here.

Useful/Beautiful: Why Craft Matters
23.3.19 — 1. 9.19

Harewood House
Sandy Gate
LS17 9LE