Useful/Beautiful: Why Craft Matters

New identity work for the fantastic Harewood House and their upcoming exhibition ‘Useful/Beautiful: Why Craft Matters’, curated by former Wallpaper* and Monocle design editor, Hugo MacDonald

The inaugural Harewood biennial exhibition will be a celebration of the diverse, cross-section of contemporary British craftsmanship and design across material, scale and value- aiming to educate, entertain and demystify what craft can be. 

The first in the biennial exhibitions will reflect William Morris’ infamous statement— ‘Have nothing in your house that you do not know to be useful or believe to be beautiful” and will include the works of over twenty-five diverse British makers. Exhibitors include the likes of Juli Bolaños-Durman, Hiut Denim, Anthony Burrill, Max Lamb, Faye Toogood and Yinka Ilori covering everything from fashion, textiles, furniture, paper craft, glass, woodwork and lacquer. 

We have been working closely with Hugo and the team at Harewood House to develop the identity for the exhibition. We came up with the concept of pairing old with new, traditional with modern, utilitarian with eccentric- all distinct and different from one and other, but working in harmony together. 

The new identity spans a flexible colour palette which appeals to all audiences. The palette can be dialled up and down - using harmonious combinations all the way up to implementing bright, clashing and unexpected colour combinations. As part of the brand identity we also created marketing materials such as flyers, banners, social media icons/promo and press adverts. 

The full project will be live on our site soon.
In the meantime, you can read more about the exhibition here

Useful/Beautiful: Why Craft Matters
23.3.19 — 1. 9.19

Harewood House
Sandy Gate
LS17 9LE