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Soft Power for Tej Chauhan
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Soft Power for Tej Chauhan

New work for the industrial design studio of Tej Chauhan. Soft Power is a showcase of emotive industrial design by the studio celebrating the everyday. Following on from our branding and typographic work we have completed for Tej we produced a set of teasers, signage and an animated showreel of their work displayed at the installation. Alongside the Soft Power show (info below) Tej will be part of a panel discussion titled 'The Power of Feeling' as part of the designjunction talks programme.

This from the studio — Form, colour and texture have a profound effect on the way we feel. Using this understanding to elicit joy and wellbeing through everyday interactions and experiences is a powerful tool, and core to the concept of emotive industrial design.

The installation explores the impact of visual language and efficient production techniques, to engage broad audiences and create value for brands.

Featuring new projects for Artifort, and SGW, and selected collaborations including Crushgrind, Fiskars & Wallpaper Handmade, Habitat, Humax, Inq Mobile, Joseph Joseph, Motorola, OMG Life, and Tesco.

Bargehouse, Oxo Tower Wharf
London SE1 9PH
Register – designjunction

21.9.18, 15:00
designjunction talks
Tej joins the panel discussion The Power Of Feeling, to talk about the soft power of emotive design.
Register – designjunction talks