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Simple. Playful. Modular — Work as Plaey!

We are very pleased to show you some new identity work for a new furniture and homewares designer/maker workshop called Plæy. We worked with Matt, the man behind the new studio on naming and all aspects of the identity which is based on Plæy's three distinct core principles of Simplicity, Playfulness & Modularity.

"Working with Build has been a joy.The Plæy brand and identity has given me so much confidence and focus with what I do. Within a year of business it has helped me reach clients I could of only dreamed of.

I feel like I’ve joined a really nice family with Studio.Build - along with the other companies they’ve worked with. Each and every member of the small team are an absolute pleasure to work with and their ideas, experience and passion is inspiring!" — Matt Kelly (Owner) Plaey.

See the full project here.