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Every Day Plaey
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330 Bleecker St, NY.
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Useful/Beautiful: Why Craft Matters
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10 years. 3,650 days. 87,600 hours. 5,256,000 minutes
The History of Graphic Design Vol.2
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Typographic identity with attitude for Three Six Zero
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Rams Limited-Edition Poster
Crafted for Colours May Vary
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Computer Arts - UK's Top 50 Design Studios
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Opinion: One Year in Leeds!
E17 Refresh
Simple. Playful. Modular — Work as Plaey!
Opinion: One Year in Leeds!

Today marks the day of our one year anniversary in Leeds — hip-hip-hooray!

As you may well know, we (Nicky and Michael) decided to move the studio back to the North of England in late-2015. Relocating home and work, finding a new studio space and still working on some great projects, it’s been a hectic year or so to say the least! But in September 2016 we finally settled into Tower Works, a redeveloped former steel pin factory built in the early 19th century with views of the Leeds/Liverpool canal (and three lovely resident swans) and Leeds City Centre.

The past 12 months here in Leeds have been really great. We’ve hired three members of staff, met some fantastic new people and worked on some exciting projects for new Northern clients. We were announced as lead-creatives for the UK’s biggest cultural event in 2018, the Great Exhibition of the North, started working with two local legends Colours May Vary and Plaey on new identity projects and worked with Leeds International Film Festival. Over the past year we’ve also added global names such as Google, Sonos and Arjowiggins to our client roster, as well as working with past clients such as Nike, Virgin America and Generation Press on new projects too.

We said it when we left London, but we truly believe that location does not affect or influence the calibre of brands and people we work with and we hope in the past year we have demonstrated that. We had a fantastic 15 years in London, it’s a truly amazing city – but the North of England is home, and we’re glad to be back!

Find out more about some of the work we’ve done since moving up North! —

Build Website
Colours May Vary
the Design Museum
Engine (Coming Soon)
Leeds International Film Festival
Gary Hustwit
Generation Press
Great Exhibition of the North
Nike (Track + Field / Jordan Breakfast Club)
Tej Chauhan
The Stow Brothers
Timothy Saccenti
Virgin America

Unlike London, the creative scene here is much smaller, there’s less design studios and people (in our experience) are extremely friendly and open, meaning there’s a real camaraderie between studios which makes it a great place to work. Leeds (and The North on a whole) is really evolving and that means there’s a lot of opportunities. You can really feel Leeds shifting from a digital city to an all-round creative one and it’s an exciting place to be in.

When we made the decision to make the move up North we did so after a lot of discussion about the potential positives and negatives. One of those negatives was would we as a studio be able to get work once we weren't based in London. The answer, I'm really happy to report is that we are still getting work. We obviously don't know how much work we have missed out on due to not being in London (if any at all). The world and specifically the working world is shifting rapidly, how people perceive the workplace is changing. Technology has long enabled people to be able to communicate efficiently over long distances, meetings held remotely from people in different offices is commonplace. We have found that as long as the work you are doing is good then clients are happy to work with you regardless of location. It's a modern world.

The design scene in the North of England is really thriving, of course there has always been great studios up here doing amazing work. More and more studios and individuals are giving up London for dare I say it…a better life? Our studio is in Leeds city centre, a really vibrant bustling city that has all the benefits that city life brings. Home is in the Wharfe Valley, 8 miles outside of Leeds in breathtaking countryside. Our (Nicky & I) work/life balance has changed immensely. We knew this would, but it was the studio side of things that we thought might be difficult. We have taken on 3 new team members, Ellie, Elena & Ethan. We’ve worked on some great projects, made some great new friends and met some amazing businesses…life in the North is definitely not grim — Michael C Place (Founder/Creative Director) Studio.Build

We hope to continue forging new relationships both locally, nationally and internationally and welcome the opportunity to discuss any potential new projects or collaborations with businesses and design/creative studios. Please get in touch here.

If you are in the area and would like to pop by let us know — our door is always open :-)