New — Old Old — New
Category
Every Day Plaey
In Good Company / Mate Act Now
2530 Aztec West
Beyond the Bricks and Mortar
330 Bleecker St, NY.
Create Don’t Hate
tsz®
Graphic Collisions™
Open Too Close
Team Work Makes The Dream Work!
What's in a name?
Vive Le Nord!
Plaey Look (Book) 001
We're.Hiring!
Ute - WYIPA*
AUS Music - All Night Long
Move D - Building Bridges
#MeetMeOnTheCorner
Everyday Extraordinary
Haus Party!
You + Me = Us
Time Travels in Tin
Born The Year Evel Knievel Died
Studio.Build / Skate.Board
The Truth
To Have and To Hold
The Great York Bunny Search
Useful/Beautiful: Why Craft Matters
#Build_Archives - Print Process
#Build_Archives
Public Rec, Details Matter
10 years. 3,650 days. 87,600 hours. 5,256,000 minutes
The History of Graphic Design Vol.2
Pies, Beers & Ideas
Disrupt! Design Manchester 18!
Viva Letraset!
Opinion: Double.You, Double.You, Double.You Dot
Rams, from an email to the big screen
Soft Power for Tej Chauhan
Animal A—Z Puzzle
New.Website!
Note.Book Competition
Opinion: Bespoke Typography
Typographic identity with attitude for Three Six Zero
Development work for Nike Track + Field '18
D&AD Pencil for Paper Wraps Stone
Multi-Style identity for Tej Chauhan
Rams Limited-Edition Poster
Modern-Heraldry
Crafted for Colours May Vary
In the Making - Abu Dhabi
Computer Arts - UK's Top 50 Design Studios
Orgasm Addict Reframed
Opinion: One Year in Leeds!
E17 Refresh
Simple. Playful. Modular — Work as Plaey!
01
08
330 Bleecker St, NY.

There’s exciting news coming out of New York- with our client Public Rec opening it’s first store in the Big Apple. A huge congratulations to Zach and his whole team for the store opening and the continued success Public Rec has seen over the past couple of years. It’s a testament to the quality of apparel that these guys produce. 

In 2018 we created a brand refresh for the fledging menswear brand, updating their logo, typography, packaging and brand ethos more generally. Working very closely with Zach to work out his real motivation behind the brand, we were able to start to develop a really strong foundation for Public Rec’s growth - which hopefully is visible within their new store. 

Looking at the more strategic side of things, we worked with the team on the brands purpose, which allowed us to develop their ideal customer base. Partnering with Reed Words, we worked on developing Public Rec’s values further, to finally create practical voice guidelines which included bold brand statements. 

It’s amazing to see our brand work rolled out into the new store, packaging and products. 

Hopefully 2020 will be just as good of a year for the team, who will launch Public Rec’s first women’s line soon. 

See the full identity work here. 

Or head on over to Public Rec to see the amazing apparel that they produce.