Preview— a new visual identity for Tailors Corner, a new creative workspace coming to the heart of Leeds City Centre.
Working alongside Boultbee Brooks Real Estate and property consultancy Knight Frank, we have devised everything from the building name, logo, a bespoke typeface, colour palettes, patterns, moving image and tone of voice/copy to create a string of marketing materials such as a website landing page, social media promo, digital brochures, hoarding and building wrap.
Taking cues from the building’s heritage, the whole visual identity takes inspiration from J. Hepworth & Son, the state-of-the-art national menswear retailer (now Next). It’s called Tailors Corner in honour of this history. Established in 1908, remade 2020.
The visual identity needed to represent this statement - referencing the Hepworth’s past ambition for growth and development, but also recognising the building’s present - to do that we paired traditional with modern to create a bold, dynamic identity that can be dialled up and down.
The bespoke typography is based on a number of Leeds Ordnance Survey maps dating from the early twentieth century, literally referencing the previous tenants’ trade such as the rolls of fabric within the R and sharp scissor cut edges in the typography. The bespoke typography has been paired with accompanying patterns derive from the Hepworth fabric samples, which have been digitised and modernised.
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Full project on our site soon!