Virgin America – Illustration & Animation

Character creation and development, city illustrations, and animation storyboards and direction for the newly launched Virgin America website.

We worked closely with Jesse McMillin (Creative Director at Virgin America) and the brilliant folks at Work & Co (UX/UI) on developing a mini-world of characters. These were used as individual avatars for seat booking, a feature on the new site. We also produced over twenty city illustrations representing where  the airline flies to in a fun, cheeky way to match Virgin’s tone of voice.

A series of four super-playful animations were made for the new site promoting Virgin America services and features: New website announcement, Elevate (Virgins frequent flyer programme), Music & Entertainment, and Free Wi-fi & Power on all flights. Storyboards by Build, animations by the ever-brilliant Animade.

Jesse McMillin, Creative Director of Virgin America: ‘We had been shooting names back and forth of designers and illustrators that we were inspired by, and at this time we all zeroed in on Build. Michael’s work at Designer’s Republic had been an inspiration to the whole team, and when we checked out the work his studio was doing, it felt like a perfect fit for our project – a blend of strange and unique characters with a super sharp blend of English humor and top notch graphic design. This amazing work that Build created is what we like to think of as our “special sauce” the little bit of wit and personality that is woven through all aspects of the new site from a set of unique avatars that guests can customize their profiles and even seat selections with, to a whole series of wild and fun visuals depicting every one of our destinations that we use to reinvent the way a typical route map of where we fly can be presented.’

Client — Virgin America.
Related — Website icons
Related (2) — Onboarding site
Related (3) — Times Square
Related (4) — Digital Assets