NFCU – Paste

Not For Commercial Use (NFCU) is a collaboration between Build and printers Generation Press, which started life as a discussion about the designer/printer relationship. ‘Paste’ is a series of (unbranded) high-production, limited-edition posters, posted anonymously around London. A postcard set was also produced and sent out to create interest around the project. One of the paste sessions was filmed and put online, with a second session filmed in NYC. The culmination of ‘Paste’ was a catalogue documenting the project, sent out to all those on the original list, and which grew ever-bigger as the project gained momentum. A truly beautiful project, without commercial constraints. The catalogue was selected for D&AD ‘in-book’ 2009.

Self initiated project.

Scope of work:
Art direction
Print

Categories:
Editorial
Motion
Print
Typography
Work