Frontback – ID Refresh

Frontback is a fantastic photo sharing app and Frédéric della Faille (creator of Frontback) commissioned us with the task of updating the visual identity to better reflect the brands persona. This also included copywriting, and tone of voice, which was done in-house. We designed a custom logotype and updated icon. We also created a fun Frontback-styled emoji icon set. To compliment the predominantly online identity we designed a range of printed promotional items including t-shirts and stickers.

Client — Frontback, USA