Nike – Track and Field

We were commissioned to work with the Nike brand team on the new look and feel for Track and Field, 2016. This comprehensive graphic system includes — Typography, typographic messaging, graphic marks, and patterns, including bespoke numerals. Culminating in a fresh and bold visual centre for use in all Track and Field branded applications, from press advertising, billboards, wild posting, OOH, apparel and event branding.

Athlete photography by Carlos Serrao. Art Direction by Rebecca Parker (Nike).

Client — Nike, USA

Brand Identity