Every now and then we get an email from a young designer with a request, it could be for an internship, or for a bit of feedback on a project. Sometimes they ask if we would contribute to an exhibition that he/she is putting on.
This was what happened when Will Jackson a third year Graphic Design student from Manchester School of Art contacted us about an exhibition he was creating/curating. The theme of the show was ‘Inferno’.
We try and help young designers if we can, so we said yes to Will and contributed this poster for the show. It is based around Dante Alighieri’s epic 14th century poem Divine Comedy. The Inferno tells the journey by Dante through Hell, guided by the ancient Roman poet Virgil. In the poem, Hell is depicted as nice circles of suffering located within the earth.
We chose Dante’s Inferno as a starting point but updated for more modern times, switching the nine circles with brands. Each brand from each circle was chosen from current news stories about that particular company that matched the circle (Lust, Greed, Wrath etc).
Limbo — American Apparel prepares to file for bankruptcy.
Lust — Everyone lusts after Apple products right?
Gluttony — The truth about McDonald’s kale salad.
Greed — The Rise and Fall of RBS.
Wrath — Three more companies face shareholder wrath over executive pay.
Heresy — Starbucks ‘removed Christmas from their cups because they hate Jesus’.
Violence — Perhaps too easy a target?
Fraud — Tesco trio to stand trial in September 2017 over fraud charges.
Treachery — Britain’s new fleet of nuclear submarines ‘betrays UK steelworkers’.
So, if you are a student, or recent graduate and you have a nice idea, or you just want a question answered or would like a bit of advice…get in touch. On that note we have just announced a new thing called AskBuild, so yeah…AskBuild :)
In Conversation: Michael C Place + Mr Bingo
Our Creative Director, Michael C Place will be speaking with drawing legend, Mr Bingo in a non-scripted sparring session on 9th November in London.
In Conversation is a new series of events created by Today Studios, who provide design co-working spaces for individuals and companies.
Speaking on the new design event series, David Johnston, Founder of Today Studios, said:
“In Conversation is a series of discussions with the creative industries most iconic heads. A chance to turn the spotlight on the creators, the first talk of the series is themed ‘How I Got Started’. Chemistry is key to these evenings, with true insights coming from a relaxed and sharing atmosphere between two leading lights of the creative world. The diversity of their work and background mixed with their obvious fondness of each other, Michael C Place and Mr Bingo are the ideal duo to launch the first of the series. In Conversation is part of our ongoing mission to build an environment to learn, grow, network and create.”
The first event in the series will be at Today Studios working space on 4 Andre Street in Hackney, at 7:00pm.
The initial round of tickets for the event has sold out, however more tickets will be allocated soon. To see the event live join the Eventbrite waiting list for a chance to secure tickets. Entry for the event is free!
Leeds International Film Festival — 30 Poster
Our poster design to celebrate the 30th anniversary of the Leeds International Film Festival has finally been released. Read about the background of the poster which was in conjunction with Leeds Inspired on a previous news post here. The poster features a camera resolution card in the shape of an eye plus over a 100 opening lines from various films and has been designed to be displayed in either portrait or landscape. The poster can be picked up at various places around Leeds City Centre.
Leeds International Film Festival is the largest film festival outside of London. The festival programme has five categories: official Selection, Retrospective, Cinema Versa, Fanomenon and Short Film City. We visited last years festival to watch Blade Runner and Escape From New York. It’s a fantastic festival which we are looking forward to visiting this year. Follow them on Twitter here.
The Film Festival runs from the 3rd to the 17th of November at various venues around Leeds. See the full list of films being shown at this year’s festival here.
Where Do Ideas Come From? – Northern Design Festival 2016
This year is our first year of getting involved in the Northern Design Festival (shame on us!), which launched last week at The Assembly House in Newcastle.
The theme of this year’s festival looked at ‘Where do ideas come from?’ which aimed to explore how finished graphic design works have been developed from an initial concept to create a brand, product, piece of furniture or print design.
We (Nicky and Michael) took the short trip up North to Newcastle to see the exhibition on the opening night. We’ve not visited Newcastle in a very long time so we were looking forward to go up and see the quality of the graphic design and creative work in the City and in the North in general.
The design work on show within the ‘Where do ideas come from?’ exhibition was exceptionally high in quality (and we aren’t just saying that because we were involved!) We spent a lot of time talking to Lewis from Assemble, who talked us through their brilliant Liverpool community project, Granby Workshop. This fascinating project makes beautiful and experimental handmade products for the home. The illustrations and catalogue design made by Assemble was an example of great design work by some really nice guys.
Also showcasing at Assembly House was the Festival’s ‘Hothouse’ exhibition that featured a selection of work by design makers from around the country. Some of our highlights included the beautifully made ceramics by Arjan Van Dal and Hannah Tounsend, Charles Dedman’s furniture designs and Jacky Puzey’s embroidery showcase.
All in all, the Northern Design Festival is a great showcase of the creative and experimental work going on in the North of England, and we were really happy to be involved.
If you haven’t visited Northern Design Festival 2016 yet we strongly recommend you take a visit this weekend (the festival ends on 16th October!) We would love to hear your thoughts on our Sex, Drugs & Helvetica branding project which is on show at the ‘Where do ideas come from?’ exhibition in Assembly House on Westgate Road, Newcastle. On display at the Design Festival is our three posters plus t-shirts, programmes, tote bags and wristbands that were created as part of the brand identity.
See more about Northern Design Festival on their website.
Nike – Jordan Breakfast Club
New work for Nike Global Brand Design, Portland Oregon – Jordan Breakfast Club.
The Jordan Breakfast Club, named for Michael Jordan’s notorious early morning workout sessions, is an elevated training collection and interactive training regimen curated by brand athletes and Master Trainer, Alex Molden.
We worked closely with the Nike Brand Team on the new identity, with the development of a new typeface at its core. The typeface was designed to sit within the Michael Jordan brand world; utilitarian in its approach, reflective of the training program it represents.
The brand is currently being rolled out across multiple touchpoints including digital, retail and apparel. The full project will be on our site as the material comes into the studio.
Massive thanks to Nike global brand design, Derrick Lee (Design Director, Jordan Brand Design), Jon Tudor (Senior Designer) and Dinusha Welliver (Operations Manager) for getting us involved in such a prestigious and exciting project.
A new chapter for Build!
Last year we made the decision up sticks and leave London and have now moved to glorious Yorkshire! After a nomadic few months we are very happy to announce that that we have finished unpacking boxes and have set up home in Tower Works, a fantastic creative office space in Leeds City Centre (5 minutes from Leeds train station).
Many people have asked us why we’ve moved, and the simple answer is that with so many clients outside of London we questioned if we really needed to be there- so we decided to quite literally, change the scenery! London really is amazing, but it’s all too easy to forget that life goes on elsewhere…. and you rarely pass a field of sheep on the daily commute in London.
We have found Leeds to be an incredibly vibrant city, with a whole host of creative opportunity and talent based here. We’ve already been involved with Leeds Beckett University, and created a poster for Leeds International Film Festival to celebrate their 30th event. Leeds is thriving at the moment, and we’re proud and excited to be a part of it.
Meanwhile, we have also completed two new projects for Nike, worked on the new Virgin America app, created a brand identity for independent furniture designer, Gavin Coyle and carried out on-going design work for the Stow Brothers. On top of that, we created a new album cover for London-based Warp Records artist, Darkstar, and started working with Tulura, a new skin-care brand based in New York.
As we are starting afresh, we’ve also to changed our domain address with matching new emails. You can now see our latest design work, news + updates at studio.build and you can find our new contact details here.
What’s more, we’ve got two new members of staff – Elena Dransfield (marketing manager) + Ellie Polston (graphic designer). Thanks to Elena, we’ve even made it onto Facebook (who’d have thought it?!) –You can like our studio page here.
Now we are settled in our new design studio we are looking forward to getting out and forging new relationships in Leeds and the surrounding areas. We welcome the opportunity to discuss any potential new projects or collaborations with businesses and design + creative studios in the area and look forward to hearing from everyone, old and new.
You can find us at our new address –
Let us know if you’d like to pop by– we’ve loads of Yorkshire Tea!
Win a signed Build print!
** COMPETITION IS NOW CLOSED **
We were thrilled to be approached earlier this year by Transport for London to be one of just 11 studios asked to design a print to celebrate the 100th anniversary of the Johnston typeface.
Produced as an exclusive, limited edition print, alongside a poster version, the range was launched at Clerkenwell Design Week in May and most recently, was displayed at London’s cultural event, designjunction.
We’re giving one lucky winner the chance to win a signed copy of our design (shown above). To be in with a chance of winning this exclusive Build print, please answer the following question: What year was the Johnston Typeface released? All answers to be sent to: hello [at] studio [dot] build using ‘Build competition’ as your subject title. Send your answers to us by Thursday 6th October 2016, and we will announce the winner next Friday.
If you’re not the lucky winner you can buy both the print and the poster here.
We’re exhibiting at Northern Design Festival
Next month we will be exhibiting our Sex, Drugs & Helvetica work at this year’s Northern Design Festival, which will be taking place in Newcastle between the 7th and 16th October 2016.
We were approached by Design Event, who organise the Northern Design Festival, to participate in the ‘Where do ideas come from?’ exhibition which aims to explore how finished graphic design works have been developed from an initial concept.
With this in mind, we decided to put forward a recent branding project we carried out for Australian design conference, Sex, Drugs & Helvetica.
Referencing the irreverent title of the design conference, we created a highly visual brand identity through the use of illustrations and pictograms. Each of these visual components references one of the three words ‘Sex,’ ‘Drugs’ and ‘Helvetica.’ This simple, yet visually appealing project showcases clearly where the ideas behind the design work came from, in a witty and fun manner.
We also created a series of posters, t-shirts, programmes, banners, tote-bags, lanyards and wristbands as part of the conference brand identity.
Our three exclusive posters for the Brisbane and Melbourne based conference will be showcased at Northern Design Festival next month, alongside our designed t-shirts, programmes, tote-bags and wristbands.
The exhibition will be showcased at The Assembly House on 55 Westgate Road in Newcastle upon Tyne, between 7th and 16th October. You can find more information about the exhibition, as well as everything else going on at Northern Design Festival, on their website.
Tulura, skincare with a purpose
We are excited to be working on the branding, packaging and promotion for a new forward-thinking New York-based skincare brand called Tulura. It’s been great working closely with founder Eileen Feighny on all aspects of the brand and we have learned a lot about the skincare industry through our many group conversations. Tulura’s culture, formulation and position are centred on Eileen’s research skin care education, Korean upbringing and professional modelling background. Tulura is a premium brand that allows women access to natural formulations designed with the intent and focus to bring out their instinctive natural beauty.
We look forward to sharing the full project on our site once Tulura launches.
Virgin America App launches!
We are delighted to announce that the brand new Virgin America travel app has now launched!
Expanding the illustrated world we initially created for the Virgin America website, we aimed to bring the app to life through more humorous illustration and mini-stories to create the perfect fit with Virgin America’s maverick brand. We worked closely with Virgin America to illustrate and animate roughly 48 characters and scenarios for the new app, which offers a much more engaging experience than your typical travel app.
Built by the ever-talented guys over at Work & Co, this is one of the very few native travel apps available for iOS and Android – meaning it was completely built from scratch, and as a result is completely personalised to each user. Bog-standard boarding passes have been reworked to create something much more fun- if you are flying to New York for example the NYC animations will automatically be selected. Other smart features include the apps ‘travel mode’ which kicks in 24 hours before departure, to offer real-time information the user might need to know before they travel.
Alongside the development of the character illustrations, we also designed the bookend animations for loading and on-board screens, and which feature the icons originally created for the Virgin America website.
You can see more of the illustrations we created for Virgin America on our work page, with the work we produced for the app coming soon.
You can read more about this project in Creative Review.
We are now on Facebook!
2nd June 2016 11:03 from Gary Hustwit
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So…seven years after Objectified, I realized no one had done a full-length doc about Dieter, and that I’d probably be the only person he’d let make one. So I started filming him last fall, and have spent several weeks with him now getting the full story.
I’ve self-funded it so far I’m looking to launch a Kickstarter later this month. You up for designing the film’s ID and some posters?
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2nd June 2016 11:26 from MCP
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Err…F**k yeah we are up for it!
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And so it began!
We are incredibly happy to be A: Working with Gary again. B: Working on such an amazing project (mixed with a bit of C: No pressure then!). We’ve been huge fans of the work of Dieter Rams, his body of work for Braun to his on-going work for Vitsœ is just mind-blowing.
We have worked with Gary on a number of his films, from being in Helvetica (MCP), to designing the ID for Objectified and Urbanized. We can’t wait to see how his documentary on Dieter Rams (titled: Rams) progresses.
To back the project head over to Kickstarter here.