Where Do Ideas Come From? – Northern Design Festival 2016
This year is our first year of getting involved in the Northern Design Festival (shame on us!), which launched last week at The Assembly House in Newcastle.
The theme of this year’s festival looked at ‘Where do ideas come from?’ which aimed to explore how finished graphic design works have been developed from an initial concept to create a brand, product, piece of furniture or print design.
We (Nicky and Michael) took the short trip up North to Newcastle to see the exhibition on the opening night. We’ve not visited Newcastle in a very long time so we were looking forward to go up and see the quality of the graphic design and creative work in the City and in the North in general.
The design work on show within the ‘Where do ideas come from?’ exhibition was exceptionally high in quality (and we aren’t just saying that because we were involved!) We spent a lot of time talking to Lewis from Assemble, who talked us through their brilliant Liverpool community project, Granby Workshop. This fascinating project makes beautiful and experimental handmade products for the home. The illustrations and catalogue design made by Assemble was an example of great design work by some really nice guys.
Also showcasing at Assembly House was the Festival’s ‘Hothouse’ exhibition that featured a selection of work by design makers from around the country. Some of our highlights included the beautifully made ceramics by Arjan Van Dal and Hannah Tounsend, Charles Dedman’s furniture designs and Jacky Puzey’s embroidery showcase.
All in all, the Northern Design Festival is a great showcase of the creative and experimental work going on in the North of England, and we were really happy to be involved.
If you haven’t visited Northern Design Festival 2016 yet we strongly recommend you take a visit this weekend (the festival ends on 16th October!) We would love to hear your thoughts on our Sex, Drugs & Helvetica branding project which is on show at the ‘Where do ideas come from?’ exhibition in Assembly House on Westgate Road, Newcastle. On display at the Design Festival is our three posters plus t-shirts, programmes, tote bags and wristbands that were created as part of the brand identity.
See more about Northern Design Festival on their website.
Nike – Jordan Breakfast Club
New work for Nike Global Brand Design, Portland Oregon – Jordan Breakfast Club.
The Jordan Breakfast Club, named for Michael Jordan’s notorious early morning workout sessions, is an elevated training collection and interactive training regimen curated by brand athletes and Master Trainer, Alex Molden.
We worked closely with the Nike Brand Team on the new identity, with the development of a new typeface at its core. The typeface was designed to sit within the Michael Jordan brand world; utilitarian in its approach, reflective of the training program it represents.
The brand is currently being rolled out across multiple touchpoints including digital, retail and apparel. The full project will be on our site as the material comes into the studio.
Massive thanks to Nike global brand design, Derrick Lee (Design Director, Jordan Brand Design), Jon Tudor (Senior Designer) and Dinusha Welliver (Operations Manager) for getting us involved in such a prestigious and exciting project.
A new chapter for Build!
Last year we made the decision up sticks and leave London and have now moved to glorious Yorkshire! After a nomadic few months we are very happy to announce that that we have finished unpacking boxes and have set up home in Tower Works, a fantastic creative office space in Leeds City Centre (5 minutes from Leeds train station).
Many people have asked us why we’ve moved, and the simple answer is that with so many clients outside of London we questioned if we really needed to be there- so we decided to quite literally, change the scenery! London really is amazing, but it’s all too easy to forget that life goes on elsewhere…. and you rarely pass a field of sheep on the daily commute in London.
We have found Leeds to be an incredibly vibrant city, with a whole host of creative opportunity and talent based here. We’ve already been involved with Leeds Beckett University, and created a poster for Leeds International Film Festival to celebrate their 30th event. Leeds is thriving at the moment, and we’re proud and excited to be a part of it.
Meanwhile, we have also completed two new projects for Nike, worked on the new Virgin America app, created a brand identity for independent furniture designer, Gavin Coyle and carried out on-going design work for the Stow Brothers. On top of that, we created a new album cover for London-based Warp Records artist, Darkstar, and started working with Tulura, a new skin-care brand based in New York.
As we are starting afresh, we’ve also to changed our domain address with matching new emails. You can now see our latest design work, news + updates at studio.build and you can find our new contact details here.
What’s more, we’ve got two new members of staff – Elena Dransfield (marketing manager) + Ellie Polston (graphic designer). Thanks to Elena, we’ve even made it onto Facebook (who’d have thought it?!) –You can like our studio page here.
Now we are settled in our new design studio we are looking forward to getting out and forging new relationships in Leeds and the surrounding areas. We welcome the opportunity to discuss any potential new projects or collaborations with businesses and design + creative studios in the area and look forward to hearing from everyone, old and new.
You can find us at our new address –
Let us know if you’d like to pop by– we’ve loads of Yorkshire Tea!
Win a signed Build print!
** COMPETITION IS NOW CLOSED **
We were thrilled to be approached earlier this year by Transport for London to be one of just 11 studios asked to design a print to celebrate the 100th anniversary of the Johnston typeface.
Produced as an exclusive, limited edition print, alongside a poster version, the range was launched at Clerkenwell Design Week in May and most recently, was displayed at London’s cultural event, designjunction.
We’re giving one lucky winner the chance to win a signed copy of our design (shown above). To be in with a chance of winning this exclusive Build print, please answer the following question: What year was the Johnston Typeface released? All answers to be sent to: hello [at] studio [dot] build using ‘Build competition’ as your subject title. Send your answers to us by Thursday 6th October 2016, and we will announce the winner next Friday.
If you’re not the lucky winner you can buy both the print and the poster here.
We’re exhibiting at Northern Design Festival
Next month we will be exhibiting our Sex, Drugs & Helvetica work at this year’s Northern Design Festival, which will be taking place in Newcastle between the 7th and 16th October 2016.
We were approached by Design Event, who organise the Northern Design Festival, to participate in the ‘Where do ideas come from?’ exhibition which aims to explore how finished graphic design works have been developed from an initial concept.
With this in mind, we decided to put forward a recent branding project we carried out for Australian design conference, Sex, Drugs & Helvetica.
Referencing the irreverent title of the design conference, we created a highly visual brand identity through the use of illustrations and pictograms. Each of these visual components references one of the three words ‘Sex,’ ‘Drugs’ and ‘Helvetica.’ This simple, yet visually appealing project showcases clearly where the ideas behind the design work came from, in a witty and fun manner.
We also created a series of posters, t-shirts, programmes, banners, tote-bags, lanyards and wristbands as part of the conference brand identity.
Our three exclusive posters for the Brisbane and Melbourne based conference will be showcased at Northern Design Festival next month, alongside our designed t-shirts, programmes, tote-bags and wristbands.
The exhibition will be showcased at The Assembly House on 55 Westgate Road in Newcastle upon Tyne, between 7th and 16th October. You can find more information about the exhibition, as well as everything else going on at Northern Design Festival, on their website.
Tulura, skincare with a purpose
We are excited to be working on the branding, packaging and promotion for a new forward-thinking New York-based skincare brand called Tulura. It’s been great working closely with founder Eileen Feighny on all aspects of the brand and we have learned a lot about the skincare industry through our many group conversations. Tulura’s culture, formulation and position are centred on Eileen’s research skin care education, Korean upbringing and professional modelling background. Tulura is a premium brand that allows women access to natural formulations designed with the intent and focus to bring out their instinctive natural beauty.
We look forward to sharing the full project on our site once Tulura launches.
Virgin America App launches!
We are delighted to announce that the brand new Virgin America travel app has now launched!
Expanding the illustrated world we initially created for the Virgin America website, we aimed to bring the app to life through more humorous illustration and mini-stories to create the perfect fit with Virgin America’s maverick brand. We worked closely with Virgin America to illustrate and animate roughly 48 characters and scenarios for the new app, which offers a much more engaging experience than your typical travel app.
Built by the ever-talented guys over at Work & Co, this is one of the very few native travel apps available for iOS and Android – meaning it was completely built from scratch, and as a result is completely personalised to each user. Bog-standard boarding passes have been reworked to create something much more fun- if you are flying to New York for example the NYC animations will automatically be selected. Other smart features include the apps ‘travel mode’ which kicks in 24 hours before departure, to offer real-time information the user might need to know before they travel.
Alongside the development of the character illustrations, we also designed the bookend animations for loading and on-board screens, and which feature the icons originally created for the Virgin America website.
You can see more of the illustrations we created for Virgin America on our work page, with the work we produced for the app coming soon.
You can read more about this project in Creative Review.
We are now on Facebook!
2nd June 2016 11:03 from Gary Hustwit
– – – – – – – – – – – – –
So…seven years after Objectified, I realized no one had done a full-length doc about Dieter, and that I’d probably be the only person he’d let make one. So I started filming him last fall, and have spent several weeks with him now getting the full story.
I’ve self-funded it so far I’m looking to launch a Kickstarter later this month. You up for designing the film’s ID and some posters?
* * * * * * * * *
2nd June 2016 11:26 from MCP
– – – – – – – – – – – – –
Err…F**k yeah we are up for it!
* * * * * * * * *
And so it began!
We are incredibly happy to be A: Working with Gary again. B: Working on such an amazing project (mixed with a bit of C: No pressure then!). We’ve been huge fans of the work of Dieter Rams, his body of work for Braun to his on-going work for Vitsœ is just mind-blowing.
We have worked with Gary on a number of his films, from being in Helvetica (MCP), to designing the ID for Objectified and Urbanized. We can’t wait to see how his documentary on Dieter Rams (titled: Rams) progresses.
To back the project head over to Kickstarter here.
New work for AUS Records — AUS100.
To celebrate their 100th landmark release AUS Records presents a compilation ‘AUS100’ of exclusive tracks from key artists on the label.
We worked with Leeds-based photographer Angus McDonald on the cover image at his studio (actually in the very draughty stairwell of his studio). The cover image was inspired by the beautiful 1916 painting ‘The Hundred Jugs‘ by William Nicholson (shown above).
We have worked with Will Saul on pretty much all of the 100 releases over the 10 year span of the label. We’d like to pass on our admiration to Will & Jodie who run the label. Here’s to another 10 years!
Art direction/Design: Build
Photography: Angus McDonald
Nike – Track and Field, 2016
We were commissioned to work with the Nike brand team on the new look and feel for Track and Field, 2016. This comprehensive graphic system includes — Typography, typographic messaging, graphic marks, and patterns, including bespoke numerals. Culminating in a fresh and bold visual centre for use in all Track and Field branded applications, from press advertising, billboards, wild posting, OOH, apparel and event branding.
Athlete photography by Carlos Serrao. Art Direction by Rebecca Parker (Nike).
The Language of London
We were extremely proud to have been invited (alongside 10 other studios including Pentagram, Monotype, Studio Frith and Thomas Matthews) by Transport for London to design a poster celebrating the 100th anniversary of the Johnston typeface.
The series forms part of TfL’s design and transport series Transported by Design, and marks the anniversary of calligrapher Edward Johnston’s sans serif typeface, designed under the creative direction of Frank Pick. The face was revolutionary in unifying the visual output of the London Underground.
The posters will be on show from May at KK Outlet in an exhibition entitled The Language of London, and are available to see and buy at TfL’s Johnston Pop Up Shop in the Additions exhibition at Clerkenwell Design Week from 24 to 26 May.
Note of thanks to Nick Asbury for making 100 years of news stories consistent in format :)
Leeds Film Festival 30th anniversary + Leeds Inspired.
A big thank you to the Leeds Film Festival and Leeds Inspired for picking us to be one of 4 designers and illustrators to design a poster celebrating Leeds Film Festival’s 30th anniversary. We are the second of the four designers and illustrators being revealed on the Leeds Inspired site, the first being Louisa Foley with the final two being announced over the next week or so.
Leeds Film Festival is the largest film festival outside of London. The festival programme has five categories: official Selection, Retrospective, Cinema Versa, Fanomenon and Short Film City. We visited last years festival to watch Blade Runner and Escape From New York. It’s a fantastic festival which we are looking forward to visiting this year. Follow them on Twitter here.
Leeds Inspired is a brilliant site listing thousands of events in Leeds. Including gigs, exhibitions, dance, performance, films and family events. It was great to meet the team behind it and to find out a bit more about what they do. Follow them on Twitter here.