May 3, 2016

Nike – Track and Field, 2016

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We were commissioned to work with the Nike brand team on the new look and feel for Track and Field, 2016. This comprehensive graphic system includes — Typography, typographic messaging, graphic marks, and patterns, including bespoke numerals. Culminating in a fresh and bold visual centre for use in all Track and Field branded applications, from press advertising, billboards, wild posting, OOH, apparel and event branding.

Athlete photography by Carlos Serrao. Art Direction by Rebecca Parker (Nike).

View the project on our Behance page here.
View the project also on Collate here, Visuelle here and It’s Nice That here.


Tags:
Build
Identity
New work
News
Typography