Nike – Jordan Breakfast Club
New work for Nike Global Brand Design, Portland Oregon – Jordan Breakfast Club.
The Jordan Breakfast Club, named for Michael Jordan’s notorious early morning workout sessions, is an elevated training collection and interactive training regimen curated by brand athletes and Master Trainer, Alex Molden.
We worked closely with the Nike Brand Team on the new identity, with the development of a new typeface at its core. The typeface was designed to sit within the Michael Jordan brand world; utilitarian in its approach, reflective of the training program it represents.
The brand is currently being rolled out across multiple touchpoints including digital, retail and apparel. The full project will be on our site as the material comes into the studio.
Massive thanks to Nike global brand design, Derrick Lee (Design Director, Jordan Brand Design), Jon Tudor (Senior Designer) and Dinusha Welliver (Operations Manager) for getting us involved in such a prestigious and exciting project.