Can Graphic Design Save Your Life?

Debranded cigarette packaging by Build

We will be exhibiting at the Wellcome Collection in London at their newest exhibition, ‘Can Graphic Design Save Your Life?’, which kicks off on 7th September 2017.

The new exhibition explores the relationship between graphic design and health, considering the role of design in communicating healthcare messages through over 200 objects collected from around the world.

We will be displaying the cigarette packaging we designed specifically for ICON magazine back in 2011.

The project came about when ICON magazine asked us to respond to the Government’s decision to propose selling cigarettes in plain packaging to limit their appeal.

Lucienne Roberts and Rebecca Wright, founders of GraphicDesign& and organisers of the new exhibition, approached us last year to see if we would be interested in physically creating the cigarette packaging in response to their new exhibition. Delighted to be involved we accepted and you can now see our packaging in the flesh.

Find out more about ‘Can Graphic Design Save Your Life?’ at the Wellcome Collection.

7th Sept 2017 — 14th Jan 2018
Wellcome Collection,
183 Euston Road,

See the original article for ICON Magazine.