#GetNorth in 2018!
Did someone let the cat out of the bag…?
We’ve been keeping tight-lipped over the past few months but we can now reveal that we have been commissioned to create the brand identity for the UK’s biggest cultural event in 2018, the Great Exhibition of the North!
Since the start of the year we have been working alongside the brilliant team at the Newcastle Gateshead Initiative (NGI) to create an exciting and inclusive brand identity for the Great Exhibition of the North – the first event in the North of England of its size to celebrate the amazing art, culture, design and innovation in the region.
Since Michael and Nicky relocated the studio back (home) to Yorkshire last year, we have made it our mission, wherever possible to promote design, specifically graphic design, in the region. Being involved in such a prestigious event is something that we are extremely excited about and we hope we have created an identity that Northerners are proud of.
Opening next year on 22nd June 2018 for a 10 week period in NewcastleGateshead, The Great Exhibition of the North will celebrate the North of England as a powerhouse in the arts, design and innovative industries through a range of indoors and outdoor events. It will introduce three walking routes to NewcastleGateshead which will focus on arts, design and innovation that are inspired by a major exhibition hub at the Great Northern Museum: Hancock. Other important elements of the exhibition will include an opening and closing event, an entertaining and informative summer camp for families at Exhibition Park, and a Business Expo bringing together leading lights of Northern enterprise.
Throughout the next year we will be working alongside Northumberland creative agency Twentyseven, who have also been commissioned by NGI to create the campaign messaging for the exhibition. Together we will be encouraging everyone to #GetNorth in 2018 to see why we love our region so much.
The full project will be live on our website soon…
We will be holding a workshop at Torino Graphic Days 2017 on Saturday October 14th.
We haven’t really had a brand identity for the last few years so we have decided to invite students and designers to re-brand Build! We are looking to see your ideas on how you would approach this hypothetical design brief – you could put forward a simple logo or a piece of type, both or neither it’s completely up to you.
Come along with an open mind and do a little research before the workshop about our studio, our work and us – the people behind Build! All you need is a voice, brain, pen (or pencil), sketchbook, a computer and a point of view.
Tickets are now on sale.
If you can’t make the workshop but would still like to see us whilst we are in Torino, we will be holding a talk alongside Grilli Type on Sunday 15th October. Tickets will be on sale on the festival website soon. Sign up to their newsletter to keep updated.
Torino Graphic Days
12th – 15th October 2017
@ Toolbox Coworking
Build Summer Internship
Attention All Graphic Design Graduates!
We are looking for an excellent, bright graphic design intern/graduate to work with us in our central Leeds studio for a 3-month period starting early June.
If you have a love of all things design, are looking for a challenge and aren’t afraid of getting stuck in we’d love to hear from you. You must have a good knowledge of Adobe Creative Suite.
We like balanced, nice people, not too-cool-for-school heads. Nervous types welcome.
If you are interested, please send a PDF portfolio of your work, which is no bigger than 5MB to folios [at] studio [dot] build with the subject ‘Build Summer Internship’ before 23rd May 2017. Also please tell us in a few words why you’d like to work with us this summer.
Interviews will be held on May 30th-31st & June 1st (Please note in your application if there are any dates you are not available during this time).
We are looking for people who are able to work with us 5 days a week, (or exceptional circumstances, 4) – and can get to Leeds easily- please don’t apply if you can’t.
CR Annual 2017
Transport for London’s print series celebrating 100 years of the Johnston typeface has been included in the Creative Review Annual 2017.
We were approached by TFL last year as one of just 11 studios asked to design a print to celebrate the iconic sans serif typeface designed by Edward Johnston under the creative direction of Frank Pick. The face was revolutionary in unifying the visual output of the London Underground.
The print was produced as an exclusive and limited edition, alongside a poster version. The series launched at Clerkenwell Design Week in May 2016 and was also displayed at last year’s designjunction event.
A big thanks to Creative Review for covering the Johnston Typeface anniversary print series in The Annual – an awards scheme that aims to highlight stand-out work from around the world.
See the full article on Creative Review now.
Win a copy of the GP Litho Process Tool!
**COMPETITION IS NOW CLOSED**
Earlier this year we were thrilled to announce that we had been working with our good friends, Generation Press on a series of publications to celebrate their in-house print processes.
The first publication to be released in the series was the Litho Process Tool, which showcases what the fourth generation at the company has built around the foundation of a process that is still at the core of the printing industry.
If you haven’t managed to get your hands on the publication yet, we’re giving away three copies! To be in with a chance of winning, please answer the following question: What is Litho short for? All answers should be sent to: hello [at] studio [dot] build using ‘Build Litho Competition’ as your subject title. Please send your answers to us by Thursday 4th May 2017 and we will announce the winner on Friday 5th May 2017.
The Stow Brothers – E11 Office Fit-Out
Back in 2013, we designed the identity and interior for our favourite estate agent, The Stow Brothers. Four years later and they approached us again to design the fit-out of their second office in Wanstead, headed up by our co-founder, Nicky Place.
Featuring tons of plants and a wealth of local talent, Nicky wanted to create a new sophisticated feel for The Stow Brothers second office. It took a lot of time and involvement from every member of our team, but we are so pleased with the final result!
To read more about Nicky’s interior project, see her interview with Grafik Mag.
Tulura ID & Packaging Design
New work for Tulura, an organic skincare brand from New York.
Created by Eileen Feighny, a former professional model brought up in Korea, Tulura’s whole culture, formulations and positions are centered around her research, skincare education and personal belief of being kind to yourself, others and the planet.
As part of the on-going brand identity work, Build has also worked closely with Fred [Eileen’s Business Partner] on the packaging experience for Tulura’s debut Spring/Summer program, ‘The Duo’ which launches online on April 1st – initially delivering to just the US only.
The luxury two-step moisturizing program includes a powerful vitamin peptide serum as well as a seasonal blend of botanical oils using only functional ingredients – meaning no fillers, fragrances, synthetic emulsifiers and preservatives are added to the products.
See the full project on our site here.
To find out more about Tulura, please visit: www.tulura.com.
New City Illustrations for Virgin America.
Benjamin Franklin, voodoo witchdoctors, a ukulele and a crazed dinosaur – we’ve been working with our friends at Virgin America again!
Working alongside the fantastic creative team at Virgin America, we’ve created a new set of destination illustrations and accompanying animations for the airlines recently announced new routes.
Virgin America will now be flying to Philadelphia, Indianapolis, New Orleans, Nashville, Raleigh-Durham, Baltimore-Washington and Kona, Hawaii!
See the full project live on our site here.
Tower Works, Leeds.
We’ve kindly been invited by the good folks at Computer Arts to showcase our new studio in Leeds. In the soon-to-be-released article, Michael discusses with the design mag his top five things that surround him in the new studio. You’ll have to wait and see what these items are by keeping up to date with the latest editions of Computer Arts, but in the meantime, here’s a little sneak peak of our new studio space in Tower Works, Leeds, North of England.
Generation Press – Litho Process Tool
We’ve been working with our good friends at Generation Press over the past few months to create an innovative print publication series to celebrate its in-house processes.
We are delighted to announce that the first publication in the series, Litho has now been released! Showcasing what the fourth generation at the company has built around the foundations of a process that is still at the core of the printing industry, the Litho publication was created in the hope of inspiring and informing potential customers.
Working with us, Generation Press focused the publication on how Litho processes can work on different types of papers, colours and textures, whilst also demonstrating the printers innovative methods, on a sunny day their in-house Litho presses can solely run on solar power.
“We have been working with the printers for about 10 years and they print pretty much everything that we produce. That’s because we believe they are the best in the business, not only from a print perspective but from an environmental viewpoint too. They really take care to understand a project and more often than not find a way to make the end product better than you had dared hope for, and often for less money than you thought! They are not only our secret weapon, they are also our friends, and I have no doubt that these publications will inspire designers and print buyers alike.” – Michael C Place [Founder/Creative Director at Build]
To receive a copy of Generation Press and Build’s Litho publication, please email: email@example.com.
All photography in the publication is carried out by György Korössy.
View the full project on our site now.
The Brand Identity – Build Interview
Our Creative Director, Michael sat down recently to speak with the fantastic team at The Brand Identity, a graphic design blog showcasing some of the finest creative work from across the world.
Michael discussed in detail the process behind some of our most recent brand identity work for independent furniture-makers, Plæy and Gavin Coyle, as well as our design work for international clients such as sports giant, Nike and New-York photographer Timothy Saccenti.
To read the interview in full see The Brand Identity now.
Related items –
Build talk brand identity with Furniture News
We believe that a strong brand identity can really benefit businesses in all industries, at every end of the spectrum. Speaking recently to one of the UK’s leading furniture and furnishing trade publications, Furniture News, Build Directors, Nicky and Michael Place recount their recent experiences working on the brand identities for Gavin Coyle and Plæy, two independent furniture makers at separate stages of their journey.
“We have worked with many fledgling businesses and we know what is needed to create a robust, flexible identity for a small business, and how to make it live in the real world. That roll out, however big or small, is when it all starts to come to life for the client – from a website, mail campaign or product catalogue to collateral for a trade show. For a retailer, it might entail shop interiors, signage, bags, packaging and so on. What is ultimately required is specific and unique to each project, but the rigorous, in-depth thinking at the beginning of the creative process will shape the identity and allow us to roll it out in a consistent, considered way.”
– Michael C Place [Founder + Creative Director]
“A real strength of ours is working with both big and small brands, bringing the same level of experience to the table for each. For a lot of smaller clients who are unlikely to have a mega-budget, hiring a studio such as Build with experience of working with big names can be reassuring – they are making an investment in their own brand identity. We are very inquisitive as a studio, and open to new ways of thinking, but always with an eye on the client. One of our big beliefs is never doing what might be expected. We will always look to answer the needs of the project uniquely, which means we don’t do things by numbers or in a way that we’ve necessary done before – but the work is very rigorous and always relevant to the project.”
– Nicky Place [Business Director]
A big thanks to Furniture News for the article, and to Gavin Coyle and Matt Kelly (Plæy) for sharing their thoughts!
Read the full article above, or have a look at the January 2017 edition of Furniture News online.
View Gavin Coyle’s brand identity project on our website here.
The full Plæy identity project will be live on our site soon!
Related projects –
Well that’s it for another year! We would like to say a massive thank you to all of our clients (old and new) for working with us in 2016. Also a big thank you to all of the people who have helped us settle into our new office and to those who have featured our work on blogs, in magazines and in books – it is all really appreciated.
From all of the team at Build, we hope you have a very Merry Christmas and a fantastic New Year!
Christmas closing and opening dates –
Our studio will officially close on 15th December 2016 and re-open 4th January 2017.
Our new studio address:
01/06 Tower Works
We look forward to seeing everyone in 2017!
British Rail Manual – Competition Winners
We would like to say a big thank-you to everyone who submitted a response to our latest competition to win a copy of the new British Rail Corporate Identity Manual. Also a massive thanks to the book curator, Wallace Henning, who kindly donated three for us to giveaway!
Below are our favourite (and winning) entries. If you didn’t win this time around, you can buy the book here.
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#1 by Jon Ashby –
“My favourite train journey has always been the journey between Coventry, my home town, and London Euston – and its return. It’s a journey I’ve taken countless times, and one that has become a prism via which much of my life has been defined so far.
It began with my first trip down to apply for university in London. That tingling excitement of escaping your hometown and taking that first teenage leap into the possibilities of the unknown began a heightened romanticism with which, even if in diminishing returns, I still feel to this day when making that journey. Taking me to new experiences, new adventures, a new home. I’m now 37…
Of course, the return journey holds just as much significance. It brings me ‘home home’, to family and school friends. The brutalist drabness of the station offering oxymoronic comfort and warmth, but equally tinged with the emotion of relationship break-ups, birthdays, family bereavement, job interviews, missed chances, Christmas and all the rest of it.
But in whichever direction or mood, that prism, the half-reflected train window self-portrait bleeding into the speeding landscape and sky beyond, would offer me a glimpse into a hopeful future.”
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#2 by Craig Berry –
“My favourite train journey started in around 2012/13 when I first travelled to Leeds from Liverpool. It was to attend my interview at Leeds Met (now Beckett) for their Graphic Arts & Design course. At the time I was doing my foundation course at Liverpool Community College (now The City of Liverpool College) and this trip to Leeds was the first time I had gone on such a journey by my self; it was terrifying and exciting at the same time. I was so nervous at the thought of having to explain myself and my work to the tutors at the university so I can’t really remember that particular journey so well other than that I was frantically cramming notes and sentences into my head and also the hassle of lugging my A0 portfolio case through a reasonably busy train carriage.
Although this fear was superfluous, as the next day I received the news that I had been accepted provisionally and 3 years later I graduated with a 1st class degree having had an amazing time in Leeds, making new friends, learning the subject and experiencing life in general. Over those 3 years I must’ve made that same journey from Liverpool to Leeds (and vice-versa) around 50+ times as I returned home frequently (during 1st and 2nd years) to work and see family & friends.
The physical journey itself isn’t very long at around an hour and a half but it is beautiful. Leaving the city of Liverpool and quickly passing through the small industrial Northern towns of Birchwood and Warrington and then onto the City of Manchester where I always tried to sit by the window facing the Haçienda as it passed by to catch a glimpse. It then crosses the Pennines into Yorkshire and through the small villages of Stalybrige and Dewsbury but also Huddersfield where I admired the impressive Huddersfield Town football/rugby stadium before then finally arriving in the bustling city of Leeds.
The most magnificent time of year for this journey was in the late afternoons/early evenings in Winter, when the sun is setting on the natural landscape. I usually spent this time trying to either write or carry out design work but the landscape was always too distracting; usually with the soundtrack of Aphex Twin in my ears which weirdly matched perfectly (at least to me).
Doing this train journey so many times helped me become more confident as an independent young adult and since then I have become much more self-reliant and I can handle pretty much any sort of travel situation now whereas before it was a daunting idea. The latest chapter in becoming self-sufficient was getting a flight (on my own for the first time) to Amsterdam where I am currently living and interning at a branding agency. With this place I regularly get trains across the country to great European cities and at the time of writing this I am travelling to Eindhoven this evening for a light night festival. Although as good as it is here I would like to return to Leeds soon and have to make that same journey from Leeds to Liverpool.”
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#3 by Ubaldo Ortiz
“As a young man in 80s, middle class Mexico, my father mustered up a respectable wad of cash and a government scholarship that enabled his goal to study physics in Lyon, France.
On my 12th birthday in the early 2000s, I learnt that his stay there did not only serve to convert him into a devout Francophile, but also produced a second, much more tangible connection between the country and him: A daughter.
Alexandra, my half-sister, had been a secret concern for my father, unknown to my two sisters and myself up until that time. That summer, we would meet her.
As a middle-aged man in 2000s, middle-high class Mexico, my father mustered up a more proportionally respectable wad of cash for his age, and 5 plane tickets that enabled my mother, my sisters, and myself, to accompany him to Paris, France.
On this trip, my sisters and myself would leave our country for the first time, would see our half-sister for the first time, and would be in a Hollywood-acknowledged, first-world-approved city for the first time. Excited was too little a descriptor, we were absolutely flabbergasted.
We still fell asleep for most of the flight.
But the train ride, from Charles de Gaulle Airport to our tiny hotel room.
My very first glimpse of a foreign country, with foreign trees, and foreign soil, and foreign roads.
My excitement, to see a big, city-sized, actually urban, love-capital-of-the-world, giant-looking, intimidating city for the very first time.
My first time surrounded by people speaking a completely new language, with weird hand motions, and bizarre laughs.
My fear, not sure if I’d get along with, or even understand my sister (I did).
My first time holding on to my family tightly, as they were the only part of home that had come with me.
And my first time truly excited for the unknown, and happy to be out of my comfort zone.
All that, I remember well.”
We are very pleased to show you some new identity work for a new furniture and homewares designer/maker workshop called Plæy. We worked with Matt, the man behind the new studio on naming and all aspects of the identity which is based on Plæy’s three distinct core principles of Simplicity, Playfulness & Modularity.
Launch — Plæy workshop is an experimental showcase for a brand new collection of homewares and a testing ground for new ideas in installation, furniture and objects. You are invited to look, comment, buy or commission your own object from Plæy Workshop.
The Plæy brand (identity/concept) has been designed in collaboration with Build and will be installed at Colours May Vary from December the 9th to January 29th. Please join us for the launch party on Friday 9th December from 6-9pm for a beer and… a Plæy!
Colours May Vary
Beers very kindly sponsored by the brilliant Magic Rock Brewing!